Iodex Case Essay

Ads appeals help convey the brand positioning to its target markets. Brand managers have a choice between two broad appeals-Hard & Soft. While they use both according to the market dynamics, thematic campaigns need soft appeals. Within Soft appeals most frequently used are Humor, Slice of Life and Testimonial. Fear, Agony, Subliminal, sex and abrasive are less utilized locally. Looking at the most advertised category-Telecom-spending nearly Rs.7 b in 2009-10, we notice Ufone using humor right from the beginning. They have attained no.3 posItion after Telenor and Mobilink with a long battle.. Brand has created a strong identity through its consistent characters and popular persona in the last few years. With the highest SOS in its category-Rs.1.9 b in 2010-the brand has not changed its appeal and seemingly following the Law of Consistency brilliantly. Mobilink and Telenor have stuck mostly with Slice of Life appeals. Wand has lately been re-activated changing its agency to O&M with greater focus on re-branding, Glow.lising youth as its core target, the brand is adhering to Metaphoric marketing with inspirational appeal to its segmentiong is sticking to Slice of Life emotional appeals in most of its thematic campaigns targeting the lower pre-paid segment. Its latest Mini bus Karachi campaign has created significant visibility with matching BTL activities. The personal care market is dominated by Testimonial appeal and is the most frequently used phenomenon in this sector. Mega brands-Lux,Veet,Paritene & H&S-aII showing glamorous Indian Icons with great fanfare Katrina, Kareena and Shilpa zooming with their magic helping the brands attain market leadership.Sunsilk while trying to imbibe the brand with an international look, is using some foreign experts but with little sparkle Lately,Clear has also joined the race with ShahidKapoor. Locally Iman Ali is being very successfully exploited for Jofa lawns and eclipsed Vanieeza Ahmed V9 and Kareena in Firdous Textile campaigns. In the detergent market, we again notice abundance of Slice of life across the board by Surf, Ariel and Brite. Very recently advertisers are also experimenting wth subliminal appeals using Iman Ali in Kashmir banaspati and QMobile.Prevoisly Magnum did it gorgeously in their TVCs. Interestingly pharma OTC brands-Strepsils &Dispirin from RB and Panadol of GSK have mostly resorted to Slice of life instead of agony appeal alone or a combination. lodex is now contemplating to push the market for its new white gel in tube after daunting campaigns from Moove and Volteren using a Slice of Life and agony mix. Brand manager is aware of the fact that lodex used humor successfully in the lndian market few years back.

The Debate

Catrin, a schoolgirl, 15 years of age enters. â€Å"My mind just gives me a headache! Why cant life just be simple, with no worries, yeah, I'm talking to you up there. You know what I'm saying! Why cant you give me some thanks once in a while. I'm still alive, I think I deserve some gratification for that, don't you think? It's really hard work living with that evil brother of mine and putting up with mum's winging, but I'm sure you know that, because your always watching over me, apparently. Don't you get bored up there watching everyone all day? (Sits down to think) I wonder what it's like up there, you know, in heaven? I don't suppose I'll ever go there anyway, because I'm a naughty girl, really. My mum has said it so many times that I'm starting to believe it! Mind you I'm not as naughty as my brother, my naughtiness is just fun and harmless, but I'm sure that my brother has malice in his naughtiness! He plays his shooting games on the computer as if he were actually enjoying blowing somebody's brains out! Sick, really sick, I always annoy him by chanting, â€Å"You're a mental psychopathic murderer!† And then his eyes glow a fierce red and my legs start to quiver and my brain hurts because its ashamed of the mistake it has just done. My mum seems to always stop the fighting just before it gets going; she has this talent, after all that's what parents are for! (Gets up and puts her hand on her head, moving position every now and then) Oh, why does life have to be so unfair! Why can't I win the lottery or become famous? I would absolutely love to be the next Faith Hill or the next Madonna, but there's no hope I suppose, after all I'm hopeless! I can't sing to save my life! I'm useless, let's face it brain. I'm thinking whether to sit (and be a swot) and work or sit and be a couch potato and watch telly all night? Such a hard decision, isn't it brain. What shall I do? My conscience says ‘Cats, sit and write with pride your English homework!' While the devil inside me says ‘Cats man, live life to the full, chill and relax in front of the box!' My head hurts and it feels as if its been torn in two, oh! ‘Chill', ‘Work!' ‘Chill', ‘Work!' Oh god, help! Ok, let's try a different approach. What would mum want me to do? She would definitely want me to do my homework; she always says how important my education is, just because she wasted hers as a child. My answer to her is that you learn from your mistakes, and so if I make a mistake and waste my education, then I'll learn! Clever isn't it! Well-done brain! (Sits with legs crossed, leaning back on the chair) I wonder if other people sit and debate their lives with themselves like I do. Maybe I'm the only one, I could be famous and I don't know it! Imagine the headlines ‘Girl debates with her own brain!' Wow, what a thought! What was I thinking of before going off on some wild tangent? Ah, yes I remember, am I to do my homework or go and watch telly, I still haven't decided! I know, I'll try another different approach, what would Grandma want me to do? Definitely, without a doubt she would want me to do my homework. That's two against one, now! Ok, what would my friends want me to do? They would say go and watch the telly, much more educational in their view. Now it's all-square again, mum and grandma against my friends and me! Oh, why cant life just be simple! I know I'll just go to bed!

Newspaper article Essay

The Pirates put out an amazing playoff season, this year having been the first year in the playoffs since 1992, but on October 9, 2013 they lost to the St. Louis Cardinals ending their amazing playoff season. In their last playoff game in St. Louis the Pirates lost 6-1 to the Cardinals, ending the season. In the second inning the Cardinals scored two runs taking the lead over the pirates. There was no more scoring until the sixth inning when the Cardinals scored yet another run, now having a three point lead over the Pirates. In the next inning the Pirates scored their first run. And sadly, the Cardinals scored three more runs in the eighth inning ending the game at a score of 6-1. The Pirates played the best they’ve played since 1992, which wasn’t enough this time. There was some amazing plays in the game, but I believe an incredible one was in the fourth inning when Starling Marte covered about twenty feet to catch a fly ball and get the second out with his incredible dive catch. An articles read about their season said that they played everything right, it was a amazing season but it wasn’t enough this year, they needed a little more. This year the Pirates MVP player is Andrew McCutchen, he put up an OPS+ of 158, and swiped 27 bags this season. The teams LVP was Barmes, who plays shortstop, he hit a measly . 211/. 249/. 309, which is considered quite weak. The Pirates gameplan for next season is to keep the team mostly intact, and to hopefully make it farther into the playoffs next season. According to Christian Hartman † The teams MVP should definitely be McCutchen, he hits well, plays amazing center field, and he’s just overall great. He is everything a player should be. † The Pirates put out an amazing playoff season, this year being their first playoff season since 1992.

Uncovering the blind spot article Research Paper

Uncovering the blind spot article - Research Paper Example 2). The process of solving a problem, for example, involves generative and analytical approach for understanding available solutions and their consequences before identifying the best alternative. The definition of critical thinking that include a reflective approach also corresponds to Scharmer’s elements of generative listening and the U theory of understanding inner environment towards informed decisions and actions (Marquis and Huston, 2009). The article therefore establishes a strategy for understanding a leader’s inner environment towards effective leadership and decisions for solving existing problems. I for example, though subconsciously, applied the U theory to avert a work boycott by my team due to unmet demands by my organization’s management. While the team had complained about poor work conditions and demanded management’s intervention, the concerns were ignored. The team then met one morning and decided to boycott duty until their concerns were addressed. As the team leader, I isolated myself, analyzed the situation, and decided to persuade the team against the boycott and to outline to them the most appropriate strategy for solving the problem, an approach that averted the boycott. The article’s authors identify a transition from the traditional organizational structure in which communication followed bureaucratic processes and initiated communication barriers across levels in organizations. Based on the authors’ research, the traditional approach is rarely used and its application bears little success as compared to the new informal communication model that organizations are currently implementing. The authors further concludes that a shift from the traditional communication model is necessary due to emerging factors such as globalization, technological advancement, and new approaches to value creation and customers relation. Implementing the new communication model

The concept of semiotics Essay Example | Topics and Well Written Essays - 2750 words

The concept of semiotics - Essay Example Semiotics, also regarded as semiotic study is the study of signs and processes related to signs, indications, symbolism, communication and other aspects of understanding human language and their behaviour. The study closely resembles with the aspects of linguistics that largely deals with the study and understanding of language in a more precise manner. The study is often categories in three diverse branches which comprise semantics, pragmatics and syntactic among others. The branch of semantics deals with depicting the relationship between signs and the things they might refer to. Subsequently, pragmatics includes the relationship amid the signs and sign-using agents. Correspondingly, the branch of syntactic deals with the study of the relationship amid signs in formal structure. It is believed that the study of semiotics is quite vital in the aspects of understanding human culture and behaviour on the basis of their communication (Eco, 1979). Semiotics has become an important part of contemporary business. It is implemented in various domains of business today with the intention to enhance the operations of the business. Semiotics in business examines the nature, characteristics as well as information with the aim to organise various crucial activities. It has been observed that semiotics in organisations treats the business unit as an information system where information of various types are created, processed and stored so that it could be used in future context. Among the various use of semiotics in business, its role in branding and advertising department is quite vital. Unlike conventional forms of research which deals with the buying habits of the customers, semiotics in the domain of business advertising seek

The Corinthian Community and Paul Essay Example | Topics and Well Written Essays - 1000 words

The Corinthian Community and Paul - Essay Example Let me now try explaining what the Apostle means by prophesies and prayer. The prophesying that is being referred to by the Apostle is the gift of reception and speaking direct revelation from the Lord Himself, particularly regarding future occurrences. Nevertheless, the Bible is not in support of the stance of those who assert that this word also means preaching. Of course, praying continues, however, I now have to ask what according to me, is a significant question: Why did the Apostle only name prophesying and praying, leaving things such as preaching, speaking in tongues, exhortation, speaking the directly revealed knowledge, and singing or even teaching? The meaning of all these things is just the same. This means that they are all of a way of speaking confidently; either giving or direct revelation, calling to action on the basis of revelation, proclamation of revelation, or even the explanation of revelation and its application, or worshiping via singing or praying. For sure, there can never be a reason as to why the Apostle chose prophesying and praying except for the fact that they are two cases in point from the list. Similarly, it is true that the Apostle would come to an agreement that it is not just as right for a man to teach or preach with a cover on his head as it is for him to prophesize and pray with his head under cover. The Apostle simply used the two Christian assembly’s activities to signify all. In most cases, people like to cite First Chronicles 25:1-3 and First Samuel 10:5 as confirming that singing and prophesying is the same thing, but this is not stated anywhere in the respective verses. The most common comprehension of that what is stated by these verses as regards connection between prophesying and singing is that a prophesy may be sung by a prophet. However, not all singing, even that in the saint’s gathering is regarded as prophesying. For the women, prophesies and prayer refers to their position in the gathering, w hich is done in privacy. The context of First Corinthians is the Christian gathering, and not some kind of prophesying or praying beyond this. In the First Corinthians 11, the Apostle is not talking about the matter of women speaking. In addition, it is not what he is thinking; he has the gathering’s activities in mind or consideration, but does not tackle the question of the speaking of women in First Corinthians, Chapter 11. Their silence, in this chapter is implicit. But in some other places, the Apostle directly asserts that women are supposed to maintain silence in the gatherings. In the text, Paul also talks about the Christian gatherings, and he teaches the men about prophesying and speaking in tongues and says the women should remain silent. In the book of First Timothy 2, the Apostle again teaches about good behavior in the gathering and instructs the men how they are supposed to pray in public and asserts that women should take part by being silent and dressing in a n appropriate manner. Going back to the First Corinthians 11, we find that the Apostle is not trying to refer to prophesies and prayer in a restricted and strict sense, but to represent some other things, like teaching and preaching, and also not to merely be speaking, but the silent taking part also. In the gatherings, it

Early Islam Research Paper Example | Topics and Well Written Essays - 750 words

Early Islam - Research Paper Example Thus, contrary to what some outsiders may think, Islam did not appear as a separate or new religion. Rather, it confirmed the earlier messages of God to mankind (HQ, 6:92) and took the form of a completion of his messages. Islam therefore has a very close relationship with other religions. Indeed all prophets are seen as brothers, as demonstrated when the Holy Prophet led them all in prayer on the night of the ascension in Jerusalem. Prophet Muhammad is thus widely seen as the ‘Seal of the Prophets’. In particular, Islam gives high regard to the ‘People of the Book’, which refers to Jews and Christians. Allah advises Muslims not to dispute with them (except with better means or in the case of a wrong being inflicted) (HQ, 29:45-49). The beginning of Islam thus stretches back to the beginning of creation itself. The same one God, who sent earlier prophets to guide mankind, also sent the final prophet Muhammad (SAWS). The Quran also describes at length, the li ves of the prophets that were sent earlier, including Prophet Isa (Jesus) and Musa (Musa), peace be upon them all, among others. Racially, the Arabs share a common ancestry with the Jews. Both are viewed in Islam as the ‘Children of Ibrahim (Abraham)’. The linkage of these two races has also been proven genetically. The genetic signature of Prophet Harun (Aaron) has been shown to be CMH as the primary Y-marker, which is found among Jews and in high numbers among Arabs (Kleiman, 161-162). The two races were divided by Ibrahim’s (AS) sons. Whereas the Jews descend from the Prophet Ishaq (Isaac), the Arabs are descended from his brother Ismail (Ishmael), peace be upon them both. This also explains some of the tenets of Islam. For example, the hajj (pilgrimage to Makkah) has its origins in the story of Prophet Ibrahim (AS), his wife Hajar and son Ismail (AS). The three were responsible for building the Ka’ba and finding the well of Zam-Zam (Ibrahim, 219). This holy family is thus respected not only by Jews but also by Muslims. In fact, Muslims regard Prophet Ibrahim (AS) not as a Jew as such, but a ‘Hanif’ referring to his abhorrence for idolatry (Peters, 121). Similarly, prophet Musa (AS) played a significant role in the assigning of the five daily prayers obligatory on Muslims. The relationship between Prophet Isa (Jesus) and Prophet Muhammad is also very close but the Trinitarian Christians have elevated Jesus’ status to such an extent, by ascribing to him Godly qualities, that it becomes difficult to make them appreciate their connection. Suffice it to say, Prophet Isa’s (AS) life is covered in detail in the Holy Quran, including his life as a child that is not mentioned in the Holy Bible. Also, in Islam, Prophet Muhammad (SAWS) is seen as the paraclete spoken of by Jesus Christ. Like Christians, Muslims also await the return of Jesus Christ in the end times. Some Christians even view Islam as an offshoot o f Christianity, as do for example, Ohlig & Puin in tracing its origins of its tenets to pre-Nicean, Syrian Christianity. However, this approach makes the mistake of attributing similarities to one (in this case Christianity) being the origin of the other (i.e. Islam), whereas similarities in beliefs and tenets actually show that both have a common origin. Hence, there are bound to be similarities because God had been sending his messages and prophets

Shoes Essay Example | Topics and Well Written Essays - 750 words

Shoes - Essay Example This paper explores the origin of shoes and some of the most groundbreaking inventions in the shoe industry. The origin of shoes dates back to about 40,000 years ago during the Middle Paleolithic age. Evidence points out that footwear was amongst the things that the ancient man made. The early man was compelled to device a means of protecting their feet from rugged terrains, jagged rocks and hot sand among other things that could hurt their feet (Yue & Yue, 1997). In early civilizations, sandals were the most common footwear among people. However, some communities such as Mesopotamia had shoes. In Mesopotamia, individuals who live in mountains around the boundary with Iran wore some kind of soft shoes made of wraparound leather. There was no marked distinction between the left and right shoes. Even by 1850, both the left and right pairs of shoes remained largely the same with most shoes having straight lasts. According to Yue and Yue (1997), the ancient shoe designs were in accordanc e with the surrounding environment of the inventor such as the conditions that people needed to be protected from as well as the available materials. Fast movement was essential for survival, thus â€Å"shoes needed to be light-weight but still strong enough for adequate protection† (Yue & Yue, 1997, p.9). Shoes needed to cover up the foot and have tight grip. In warm areas, people sought flat materials and tied them onto their feet soles while those in colder climates covered their feet and legs with animal skins tying them with thongs (Yue & Yue, 1997). Many of the shoes that rule the current world of fashion existed in the ancient periods. Different kinds of shoes from thick to thin existed in the antique world. To begin with, sandals are one of the most common footwear among early inhabitants of the planet earth. Sandal still remains common footwear in warm countries. The ancient Japanese had their version of sandal with a wooden sole called the geta. The geta was worn wi th socks known as tabi (Yue & Yue, 1997). Among the Indians was chappli, a tall knobbed sandal that was made from the hide of water buffalo with a wood and metal to keep the foot above the ground. Early Egyptians were associated with sandals that were basically made of plaited leaves of papyrus. Sandal making was a widely acknowledged practice among early Egyptians. The Egyptian sandals were unique in that they appeared as both left and right pair unlike most European shoes that had no differences. In Greece and Rome, the use of sandals was restricted with specific sandals being set for different occasions (Aswad & Meredith, 2003). In cold countries, moccasin was the most common type of shoes. Moccasin was simple and made of one round of leather sewed together and had laces that were also made of leather. Moccasin was common among Native Americans and ancient American pioneers. The ancient Romans have been associated with wooden soled shoes. Peasants across Europe have worn clogs as well as other shoes with wooden soles for a very long period of time. Similar to the Japanese geta, the thick wooden sole protected the foot from road fragments, mud, stones, and cold among others. Klompen were wooden shoes in Holland and still exist today. Pattens were worn until middle ages, during Victorian periods. Among the early French was sabot, a wooden sole shoe for factory employees and peasants. High heel shoes, which commonly rule the women’s fashion world, existed for both males and females in the ancient times. These include

The first written homework assignment for this course is posted at the Essay

The first written homework assignment for this course is posted at the Content link. You should use the posted sources to ans - Essay Example Question 2 Whitaker (2) says that in June 1973 cod blocks were going for 65 cents per pound, compared to around 22 cents in the same period in 1969. A graph has been provided that shows the worldwide landings and wholesale prices of cod blocks between 1960 and 1972, and the price is clearly 21 cents in 1968 (Whitaker 3). In April 2010, The Fish Site published an article titled US Groundfish Market Report. In the article, a graph was included that showed wholesale prices for cod and other groundfish. According to the graph, the wholesale price of cod blocks in 2008 was US$ 2.50 per pound (US Groundfish Market Report 1). Question 3 Supply (in metric tons) Price 1968 4.2 million 21 cents 2008 1.6 million $2.50 The conclusions I can draw from this table is that between 1968 and 2008, supply has been reducing, demand has remained high, and prices have continued to rise. Question 4 Generally, cod tonnage has been in steady decline (with the exception of a few years) between 1968 and 2008. This is how the demand curve also looks like, showing steady reduction and few increments. This is based on the sources provided. Question 5 The demand curve for cod shifted upwards from 1969-1972, compared to the years between 1960 and 1968. ... The market failure in this case is an inability to plan for the future by using existing stocks efficiently. Question 8 The Canadian government banned cod fishing in its Northeast fishing beds in 1993. The Canadian government did not follow an optimal policy in the regulation of the fishing beds, and that is why cod tonnage declined sharply and rapidly from 1968. Politics greatly affected the government’s decisions because it took almost 20 years for the ban to be effected (Waters 1). Without political interference it could have been done earlier since the issue at hand was very critical. Question 9 Although the ban came late, it was nonetheless effective. Slow cod recovery was brought about by a depression in the population of forage fish (necessitated by a virtual decimation of zooplanktons) and the ban. In the article, evidence is presented that there were sufficient haddock, cod and redfish to lay enough eggs and larvae to support recovery, therefore the ecosystem was â₠¬Å"lucky† in a way (Waters 1). Question 10 In my opinion, and based on research sources, the events in the cod market during the period 1968-2008 are expected to open up new markets for other fish species that were previously playing second fiddle to cod. The reality is that this time period has been punctuated by two things: a steady decline and worrying fluctuation in the tonnage of cod worldwide, and a rapid increase in the prices of cod products (particularly cod blocks). Since it has been established that reliance on cod alone will not sustain existing demand, the alternative has been to push people towards embracing other fish species. These alternatives include pollock and

A reflective essay to reflect the feeling of pulse taking and tongue reading Essay Example for Free

A reflective essay to reflect the feeling of pulse taking and tongue reading Essay One of the earliest references to pulse diagnosis appears in the Huangdi Neijing, also known as The Yellow Emperors Internal Classic or The Yellow Emperors Classic of Internal Medicine. A passage in the book notes that, â€Å"In diagnosis, observation of the spirit and facial color, and palpation of the pulses, are the two methods that were emphasized by the ancient emperors and revered teachers,† which implies that the practical use of pulse diagnosis existed long before the Huangdi Neijing was written. Pulse and tongue diagnosis are two of the more important diagnostic tools in Chinese medicine. They are both used to derive a TCM diagnosis for your condition which is used to plan your treatment. Of the diagnostic tools, pulse diagnosis is one of the more important tools used in Chinese acupuncture and herbal medicine. While tongue diagnosis provides valuable clinical information, the pulse can be used to gain a deep understanding of the patient on many levels. Pulse diagnosis is the ancient art and science of detecting status of a persons body, mind and spirit. Even at basic levels, the pulse provides immediate and specific information that can help clarify contradictory diagnostic information and symptomology . The pulse can be influenced by factors like age ,in this case the strength and quality of the pulse will decline as a person ages ,or gender , Men are generally stronger on the left and Women are generally stronger on the right. Another factor is the season when you have a more wiry pulse in Spring time ,stronger in the Summer and deeper in the Winter. Tongue and pulse diagnosis are both used to derive a TCM diagnosis for your condition which is used to plan your treatment. Generally the tongue, is much easier to learn and less subjective than pulse diagnosis. It is less meridian specific than the pulse, however, the tongue will show the depth and nature (hot, cold, etc.) of an imbalance and it is less effected by short-term influences such as nervousness. The tongue is also useful as a measurement tool to gauge the progress of a disorder. I believe the TCM is about energy and energy function condition  medicine culture, it is more than construction medicine culture, the pulse diag nosis is a energy feeling diagnosis, no only a position touch feeling diagnosis. In an ideal situation, the pulse is taken in the morning while the person is still calm and rested. In actuality, however, the procedure usually takes place in the clinic during the initial interview. It is important to let patients who have just arrived rest for a while to allow the pulses to settle down. Otherwise, it would be easy to mistake a rapid pulse for a heat condition when it is actually due to the persons hurrying to make the appointment. This is one situation when sitting in the waiting room is to the patients advantage. From my personal experience in the clinic I can say some of the patients find pulse taking strange (on the first session) and also they seem to be a little bit uncomfortable when you ask to see their tongue. The pulse can be felt in a number of locations, the primary location is at the radial artery in the wrist. Each wrist has three positions that correspond to different organs. The left wrist corresponds to the heart, liver , and kidney yin .The right wrist gives information about the lungs, spleen , and kidney yang . In clinical practice, we have to always combine the pulse information with the whole picture derived from looking, listening, smelling, and asking. Through this process, traditional Chinese practitioners are able to accurately diagnose the patterns of imbalance in their patients without the help of laboratory tests or expensive diagnostic equipment. To make the patient feel more comfortable when the pulse is being take you must ensure you introduce yourself to the patient, explain the procedure answering any questions they may have, ask for their consent and also make sure they are sitting comfortably, with their arm rested. Sometimes what the patient says contradicts the pulse qualities, in which case the acupuncturist will want to ask more questions to get at the truth. Without the pulse diagnosis he wouldnt have known to ask more questions, to delve deeper, and might have done the wrong treatment. If the patient is taking medication, or just been taking strenuous exercise, pulse taking may not work. If the patient is under the influence of social drugs it may not reveal much. Some patients have arteries that travel on the thu mb side of the radial bone so you cant feel the pulse in the normal position. Some patients have pulses so small (itself a pointer to their health) that they are very hard to take. The  pulse quality often changes within a few seconds of inserting the needle in the right place. As the right treatment progresses, the pulse qualities and strength improve, so that the acupuncturist knows, from pulse diagnosis, that the patient will start feeling better soon. There are three positions a practitioner is looking for, and each position represents a different organ or part of the body. This is the reason we take the pulse on both sides, not just one. By taking the pulse, we can tell if patients eating habits are good, if they have a cold coming on, and if their energy is high or low. We can also take note of how your organs are functioning at that time. The tongue has a special relationship with the Heart, in that the Heart opens to the tongue. The tongue is said to be an offshoot of the Heart, or flowers into the Heart. The tongue, containing water, electrolytes, mucus, and enzymes, is a very sensitive organ and its appearance changes with many physical changes in the body. In Chinese medicine, the tongue is a map of the internal body. Like the face, the tongue is divided into five-element zones that correspond to your internal organ networks. The tongue reading it’s all about finding what areas are stagnated, which need to be nourished, which are getting too much circulation or too little circulation, too much energy or too little, and how to balance out the body so that everything is in harmony. When we use the tongue as a tool for analysis and diagnosis, we are looking at the shape, shadings, markings, wetness, texture and even the way someone sticks out her tongue. Having this knowledge can help describe the current state of a patient health, as well as his or her genetic tendencies. It is a diagnostic technique, and it can reveal an existing disease process and disclose many things about a person on many levels. All the organs and the entire body can be located on specific regions of the tongue. The beauty of tongue diagnosis is in its simplicity and immediacy. Benefits of tongue diagnosis include: assesses a person’s current health condition; informs the practitioner about the underlying cause of disease; is an accurate way of determining what is happening in the digestive system: liver, stomach, spleen, small and large intestines; reveals the stage and progression of a particular illness; reflects the quality of the circulation of blood, bodily fluids and essence; mirrors the condition of the bodily fluids, function of the organs, strengths and depth of the pathogenic factors in the  body; shows the quality of the individual’s energy production. A normal tongue should be pink, muscular without tooth marking or discoloration, and have a very thin clear coating that exhibits proper salivary secretions. Tongue diagnosis is more objective than pulse diagnosis, though pulse diagnosis takes a long time to master, while basic tongue diagnosis can be taught in a short period of time. Before examining the tongue for diagnosis, make sure the patient has not eaten pickles, cayenne pepper, curry and other hot things. They will temporarily turn the tongue red. It takes a few hours for the tongue to get its normal coat back after the person has scraped it as well. And smoking turns the coat yellow. From my personal experience in the clinic I can say it’s common to see thick tongues, purplish tongues, tongues with teeth marks in them and tongues with cracks in various places. I also have noted tongues with coats both white and yellow, sticky and thin. Primarily a preventive discipline, acupuncture, especially through pulse diagnosis, the acupuncturist can detect disturbances in the qi at the earliest possible stage, before disease develops and restores balance through acupuncture treatment and herbs. References : www.acupuncture.com www.yinyanghouse.com Walsh S. King, E. (2007) Pulse Diagnosis . Churchill Livingstone Chen, J.X. (2007) Chinese Medicine Study Guide: Diagnostics . Pulse Diagnosis .Dupler D. In: Krapp K, Long JL (eds.) Gale Encyclopedia of Alternative Medicine. Farmington Hills, MI: Gale Group, 2001 Tongue Diagnosis in Chinese medicine by Giavanni Macciocia

The Robot Tree A New Ecofriendly Technology Environmental Sciences Essay

The Robot Tree A New Ecofriendly Technology Environmental Sciences Essay The paper deals with the concept of a synthetic tree called ROBOT TREE. The Robot tree has the potential to absorb carbon dioxide which is the major cause for the global warming. Although methane, nitrous oxide, ozone, fluorinated compounds also account for the global warming, carbon dioxide is the major gas which causes ninety percent of the global warming. The definition of global warming, causes and effects of global warming, the solution we propose, how the robot tree (synthetic tree) gives a solution to the effect and the feasibility of the synthetic tree are deeply discussed in this paper. This paper can act as a guidebook to know about the technology with its seeds and weeds and to get the importance of the technology in the approaching future. INTRODUCTION: We all know that forests are the treasures of our earth. But now, mankind himself has started to destroy forests -the treasures of our earth. By cutting trees, not only that the rainfall will be reduced, also the temperature will raise enormously, which results in global warming. This causes harm to the whole mankind. Thus the scientists are giving call to protect forest and save mankind. Research is going on regarding the issue. In our paper we propose an astonishing solution to save our earth from global warming.The greenhouse effect is being accelerated by releases of certain gases to the atmosphere that are causing the Earths temperature to rise. WHAT IS GLOBAL WARMING Global Warming is defined as the increase of the average temperature on Earth. As the Earth is getting hotter, disasters like hurricanes, droughts and floods are getting more frequent. Over the last 100 years, the average temperature of the air near the Earth ´s surface has risen a little less than 1 ° Celsius (0.74  ± 0.18 °C, or 1.3  ± 0.32 ° Fahrenheit). Does not seem all that much? It is responsible for the conspicuous increase in storms, floods and raging forest fires we have seen in the last ten years, though, say scientists.    Their data show that an increase of one degree Celsius makes the Earth warmer now than it has been for at least a thousand years. Out of the 20 warmest years on record, 19 have occurred since 1980. The three hottest years ever observed have all occurred in the last eight years, even. 180px-2000_Year_Temperature_Comparison MAIN CAUSES FOR GLOBAL WARMING: Carbon dioxide, water vapour, nitrous oxide, methane and ozone are some of the natural gases causing global warming. CARBON DIOXIDE Ninety-three percent of all emissions Generating power by burning carbon based fossil fuels like natural gas, oil, and coal, decomposition, accounting for about one quarter of all global emissions. METHANE Twenty times more effective in trapping heat in our atmosphere 25 times as potent as carbon dioxide Agricultural activities, landfills. NITROUS OXIDE Agricultural soil management, animal manure management, sewage treatment, mobile and stationary combustion of fossil fuel, adipic acid production, and nitric acid production. OZONE Automobile exhaust and industrial processes. HYDROFLURO COMPOUNDS (HFCs). Industrial processes such as foam production, refrigeration, dry cleaning, chemical manufacturing, and semiconductor manufacturing. PERFLURONIATEDCOMPOUNDS (PFCs). Smelting of aluminium HEALTH AND ENVIRONMENTAL EFFECTS: Greenhouse gas emissions could cause a 1.8 to 6.3 ° Fahrenheit rise in temperature during the next century, if atmospheric levels are not reduced. Produce extreme weather events, such as droughts and floods. Threaten coastal resources and wetlands by raising sea level. Increase the risk of certain diseases by producing new breeding sites for pests and pathogens. Agricultural regions and woodlands are also susceptible to changes in climate that could result in increased insect populations and plant disease. The degradation of natural ecosystems could lead to reduced biological diversity. WHAT GLOBAL WARMING EFFECTS ARE EXPECTED FOR THE FUTURE? To predict the future global warming effects, several greenhouse gas emission scenarios were developed and fed into computer models. They project for the next century that, without specific policy changes Global mean temperature should increase by between 1.4 and 5.8 °C (2.5 to 10 °F). The Northern Hemisphere cover should decrease further, but the Antarctic ice sheet should increase. The sea level should rise by between 9 and 88 cm (3.5 to 35). Other changes should occur, including an increase in some extreme weather events. After 2100, human induced global warming effects are projected to persist for many centuries. The sea level should continue rising for thousands of years after the climate has been stabilized. We have weather up to 40 degree Celsius now. IMPACTS OF RISE IN MAJOR GREEN HOUSE GAS CO2: In air the carbon dioxide concentration should be approximately 330 ppm (parts per million).But due to environmental researchers the carbon dioxide content will increase as follows, 2025Æ’Â  405 to 469 ppm 2050Æ’Â  445 to 640 ppm 2100Æ’Â  540 to 970 ppm We have weather up to 40 degree Celsius now. It is expected that the weather will increase in Tamil Nadu as follows. In 2025 Æ’Â  0.4 to 1.1 degree Celsius In 2050 Æ’Â  0.8 to 2.6 degree Celsius In 2100 Æ’Â  1.4 to 5.8 degree Celsius SOLUTION WE PROPOSE: We all know that forests are the treasures of our earth. But, man started to destroy forests and the scientists are giving call to save forest. We all know that forests help to protect the earth from global warming. By cutting trees, not only that the rainfall will be reduced, also the temperature will raise enormously, which causes harm to the whole mankind. The research is going on all the time to save the mankind from global warming. Now, it has been found that robot trees will help to tackle the problem of global warming. In the air, the carbon dioxide content should be 330 ppm (part per million). Day by day it is increasing which results in global warming. WHAT IS ROBOT TREE The scientists are trying to make robot to perform various activities to reduce the physical and mental work of human being. The combination of nature and robots is called Robotany. The scientists Jill Coffin, John Taylor and Daniel Bauen are researching on robot tree. The robot tree does not look like our ordinary tree. The structures of the stem, roots and leaves are present in the robot tree. Does robot tree help to solve the problem of global warming? I have read in a magazine recently that the experiment done by the researchers at Madurai Kamaraj University on robot tree is successful. Hats off to them. It is really happy news. We have studied in history that the kings of olden days had planted trees on both sides of the road. In the same way we hope that all the roads will have robot trees on both sides in future to prevent global warming and save the earth. It is said that one robot tree is equal to 1000 natural trees. Each robot tree looks more like a giant fly swatter so as to remain as guards of mankind Klaus Lackner, a professor of Geophysics at Columbia University, is working on an interesting concept:   synthetic trees.   The idea is to reproduce the process of photosynthesis to capture and store massive amounts of CO2 gas. Nearly 90,000 tons of carbon dioxide a year, roughly the amount emitted annually by 15,000 cars, could be captured by the structure. Paired with a windmill, the carbon-capture tree would generate about 3 megawatts of power, Lackner calculates, making the operation self-sufficient in energy. synthetic_tree The scientists are trying to make robot to perform various activities to reduce the physical and mental work of human being. The combination of nature and robots is called Robotany. The scientists Jill Coffin, John Taylor and Daniel Bauen are currently researching on robot tree. HOW DOES A ROBOT TREE FUNCTION Just imagine a normal tree. A normal will have a root, stem and leaves. In the same way, the robot tree also has root, stem, branch and leaf like normal tree. Some plastic poles are fixed in the stem part and in between solar plates are fixed which act as leaves. In the big poles small holes are made and small poles are fixed. This will absorb carbon dioxide in the air. In the inside of big poles there will be calcium hydroxide liquid and the absorbed carbon dioxide will be dissolved in it. The solar plates produce current and pass current inside the stem, which will separate carbon and oxygen. Oxygen, hydrogen and vapour will come out. The carbon will act with water and become carbonic acid. The carbonic acid will pass down through robots and will be absorbed by the soil Once again. A sketch of the form and construction of A Tree for Anable Basin A new air extractor technology presented by Klaus Lackner, a professor of Geophysics at Columbias Earth Institute, offers something no other carbon capture technology on the drawing board has. Unlike conventional carbon capture and storage (also known as geosequestration), which absorbs C02 on-site (i.e. the affluent stream of emissions from power plants), air extractors absorb carbon dioxide from any location on the planet. This means that CO2 emissions can be captured from nearly all large-emitting sources-from stationary factories and power plants to cars and planes in motion. These synthetic trees can thrive in any location. synthetic trees A computer-generated image of Lackners synthetic trees. Synthetic trees dont exactly look like your average tree with green leaves and roots. Although the design is not finalized, Lackner predicts that the device would look more like a post with venetian blinds strung across it; a box-shaped extractor raised about 1,000 feet tall, adorned with scaffolding lined with liquid sodium hydroxide (commonly known as lye). When exposed, sodium hydroxide (lye) is an absorbent of CO2. So, as air flows through the venetian blind leaves of the tree, the sodium hydroxide will bind the CO2, sifting out cleaner, about 70-90% less CO2 concentrated air on the other side. Lackner estimates that an area of sodium hydroxide about the size of a large TV screen (a 20 inch diagonal) and a meter in depth could absorb 20 tons of CO2 a year. Paired with a windmill, a carbon-capture tree could generate about 3 megawatts of power. IS IT FEASIBLE The chemical process of using calcium or sodium hydroxide to absorb CO2 has been known for years but the question of whether it can be done in an affordable energy efficient manner has not yet been fully answered. Constructing and erecting the collector device is only 20% of the cost; the remainder of the cost involves prying the CO2 loose from the absorbent and storing it- an energy intensive process. The back of the envelope calculation of total cost supposes 3000 to 5000 rupees per ton captured, which is large as compared to the 1000-2000 rupees per ton on cost that proponents of a carbon tax or cap-and-trade scheme believe will stabilize atmospheric emissions of CO2. It may seem like too steep a cost to closely consider, but Lackner believes its worth looking at things that start out even five times too expensive . DEVELOPING CARBON CAPTURE AND STORAGE (CCS): carbon-capture-and-storage1 Despite common concern that CCS, and thus air capture too, will discourage our society from moving to clean energy alternatives. Fossil fuels are not running out anytime soon, and if we were to turn all of them into carbon dioxide, well have a climate catastrophe. We may run out of oil and gas; you can be skeptical of that. But we wont run out of coal. We either abandon fossil fuels immediately within the next 50 years or figure out a way to do CCS. As we head toward 450, 550, even 750ppm this century, environmental leaders are getting serious about carbon capture and storage. A 2005 IPCC report concluded that carbon capture and storage has the potential to reduce overall mitigation costs and increase flexibility in reducing greenhouse gases. Existing carbon capture technology can reduce CO2 emissions from coal-fired or natural-gas power plants by 80 to 90 percent, estimates the IPCC .energy efficiency and some renewables are cheaper now, but if the climate begins to tip out of control, then carbon capture and storage can provide a planet-saving insurance policy. BASIC CHEMICAL REACTIONS WITH ROBOT TREE: The reaction of sodium hydroxide with carbon dioxide (as carbonic acid) occurs essentially in two steps, first a reaction from carbonic acid to bicarbonate and then to carbonate. This is a simple acid-base reaction. CO2 is an acid anhydrite and NaOH is a base. So reaction gives the salt Na2CO3 and water another possible product is the salt Na2CO3 that is produced if a 1:2 ratio of CO2 and NaOH is used. A small percentage of moisture present in the absorbent material, (about 3%) is important. CO2 reacts with this moisture to form carbonic acid, CO2+H 2O->H2CO3 Which in turn reacts with the hydroxide to form the salt of carbonic acid, or sodium carbonate? The absorption of carbon dioxide is expressed as follows: The products of reaction are sodium carbonate and water. H2CO3 + NaOH -> NaHCO3 + H2O NaHCO3 + NaOH -> Na2CO3 + H2O DECARBITE: DECARBITE ® is an absorbing product. This product is sodium hydroxide carried on a silica base. The natural affinity of sodium hydroxide to acid gasses makes it a desirable material to use in the absorption of the acid gas carbon dioxide. The sodium hydroxide content in DECARBITE ® is high, approximately 90%, and accounts for the aggressive product performance and exceptional capacity for absorption of carbon dioxide. The sodium hydroxide content in DECARBITE ® is high, approximately 90%, and accounts for the aggressive product performance and exceptional capacity for absorption of carbon dioxide. The universally accepted Carbon Dioxide absorbent, DECARBITE ® is a consumable chemical absorbent. It is a specially formulated mixture of Sodium Hydroxide on to an inert silica carrier providing a surface area especially suited for the rapid, high performance and total absorption of CO2 on contact. EFFICIENCY: For the rapid or high performance quantative absorption of CO2 in the ppm range DECARBITE is color indicating, changing from greenish brown to white upon carbon dioxide saturation. The absorption of carbon dioxide removal or any acid gas using DECARBITE is a chemical reaction, not a physical one. Carbon dioxide reacts with the sodium hydroxide based absorbent and undergoes a complete chemical change. This change is irreversible; therefore the absorbent cannot be regenerated for reuse. This change is clearly perceptible and indicates when spent material is to be discarded. Occasionally, a condition known as channeling can occur when the gas flow finds holes or areas of least resistance and a channel is formed. The gas flow follows these channels through the absorbent defeating the purpose of scrubbing out the carbon dioxide. DECARBITE eliminates this problem in several ways; the silica binding to the sodium hydroxide keeps the particles from bonding in the presence of moisture which is formed as a byproduct of the absorption reaction. It also aids in preventing the absorbent to coalesce into a solid mass blocking gas flow and causing back pressure across the absorption bed. The association reaction of NaOH with CO2 is at least 40 times faster than NaOH + HCl at all altitudes below the Na layer. Na species will not affect stratospheric ClOx and O3 chemistry. The conversion of carbon dioxide to bicarbonate is complete at pH 8.3.Phenolphthalein can be used as a color indicator for the titration. CONCLUSION: Energy is really a place where more technology is absolutely necessary. Nearly one and half a lakh robot trees are enough for purifying carbon dioxide in the air for one year, approximately. One robot tree is said to have the capacity to absorb 90,000 tons of carbon dioxide every year. It is the amount of carbon dioxide released by 15,000 cars in one year. But robot trees will not help to bring rain. It will protect the earth from global warming. Cost 🙠 app) 10 feet robot tree-50,00 200 feet robot tree-5 lakhs. The cost of the robot tree may be high, but the cost of not having prominent technology for global warming may cost even higher. There arent that many large scale sources of energy could be tapped at the scale the world needs them. Hydro will never be enough, and neither will wind. Solar, nuclear, and fossil could be enough, but they all have flaws. If we dont place big bets on all three, we could find ourselves with none of them working, and well have energy crisis of unprecedented proportions. We have studied in history that the kings of olden days had planted trees on both sides of the road. In the same way we hope that all the roads will have robot trees on both sides to prevent global warming and save the earth. It is said that one robot tree is equal to 1000 natural trees. Implement robot trees Prevent global warming, And thus, Save the Earth!!!

Touching Wedding Speech from the Father of the Bride -- Wedding Toasts

Touching Wedding Speech from the Father of the Bride Ladies and Gentlemen, all of my guests, I cannot tell you how pleased I am today to see my daughter Anna looking so radiantly happy, as she begins her life with Steven. My wife and I do feel that we are losing Anna, but entrusting her to Steven?s good care. During the past few months as we have got to know him better, he has shown himself to be exactly the sort of person we had hoped Anna would marry ? charming, sincere, and reliable ? with a clear idea of what he wants from life and how to achieve it. At this time, I would like to take this opportunity to formally and wholeheartedly welcome Steven into our family. I am happy that you will be part of our family and I look forward to sharing more time with you in the coming year... Touching Wedding Speech from the Father of the Bride -- Wedding Toasts Touching Wedding Speech from the Father of the Bride Ladies and Gentlemen, all of my guests, I cannot tell you how pleased I am today to see my daughter Anna looking so radiantly happy, as she begins her life with Steven. My wife and I do feel that we are losing Anna, but entrusting her to Steven?s good care. During the past few months as we have got to know him better, he has shown himself to be exactly the sort of person we had hoped Anna would marry ? charming, sincere, and reliable ? with a clear idea of what he wants from life and how to achieve it. At this time, I would like to take this opportunity to formally and wholeheartedly welcome Steven into our family. I am happy that you will be part of our family and I look forward to sharing more time with you in the coming year...

The Mystery of Sleep Essays -- Essays Papers

The Mystery of Sleep ~ Rest for the body, Activity for the brain ~ Everyone sleeps. While humans sleep, they do not procreate, protect, or nurture their young, gather food, earn money, write papers, etc. Surely, at least once, most people have wondered why they sleep in spite of these disadvantages. According to Greier (48), it is hard for scientists to answer the seemingly simple question of what, exactly, sleep is good for. Sleep occupies one-third of humans' lives, which seems like a waste of precious time; however, no one can survive without sleep. According to Shelton (5), sleepy drivers in the U.S. cause approximately 56,000 car accidents every year. Also, Wolfson and Carskadon (875) report interestingly that the students who achieve good grades sleep longer than the students who are struggling or failing in school. Furthermore, the nuclear accident at Chernobyl, the near meltdown at Three Mile Island, the environmentally disastrous oil spill by the Exxon Valdez, and the loss of the space shuttle Challenger were all caused by people who made m istakes because of too little sleep (Coren 1). Sleep deprivation seems to cause detrimental effects to humans' daily lives. Sleep is a state marked by reduced consciousness, diminished activity of the skeletal muscles, and depressed metabolism. Humans normally experience sleep in patterns that follow five observable, progressive stages (stages 0~ 4) of non-rapid eye movement (NREM) sleep and a separate pattern of rapid eye movement (REM) sleep (Coren 31). An electrical encephalogram (EEG), devised by Hans Berger in 1919, is used to measure electrical activities of neurons during the stages: Stage 0 is not real sleep, but going to bed and preparing for sleep. During stage 1, th... ... (1997): 48-50. Hobson, Allan J. {Sleep}. New York: Scientific American Library, 1995. Meddis, Ray. {The Sleep Instinct}. Boston: Routledge & Kegan Paul, 1977. Moreno, Anne. "Why We Sleep? Getting a Good Night's Sleep Is Important to Your Health and Also to Your Success in Life." {Current Health 2} 25.2 (1998): 6-13. Rechtschaffen, Allan. "Current Perspectives on the Function of Sleep." {Perspectives in Biology and Medicine} 41.3 (1998): 359-90. Shelton, Deborah L. "Sleep-Deprived Drivers Linked to Highway 'Carnage'" {American Medical News} 38.26 (1995): 5-6. Stampi, Claudio, ed. {Why We Nap: Evolution, Chronobiology, and Functions of Polyphasic and Ultrashort Sleep}. By Jurgan Arnoff. Boston: Birkhauser, 1992. Wolfson, Amy R., and Mary A. Carskadon. "Sleep Schedules and Daytime Functioning in Adolescents." {Child Development} 69.4 (1998): 875-89.

Business Complaint Letter :: Business Complaint Letters Email Credit Cards

1234 Orange Street Smallville, OH 01234 July 1, 2005 Mr. Steve Smith National Manager, Customer Service En Corporation Cool Building, Suite 222 111 Fountain Drive Happy, NH 98765 RE: EnCorp Credit Card: 111 222 333 4 555XX I had been an EnCorp credit card holder for the previous twelve years. Before that, I was a Rose card-holder for over 22 years. I seem to recall that when EnCorp took over/bought out Rose nine years ago, the switch of companies and credit cards was handled smoothly and seamlessly. I wish the same was the case eleven years later when EnCorp recently transferred its credit card operations to NHBank. I was aware of the impending changeover to NHBank a couple of months before it happened. I had received a notice in the mail of the planned change, and it had been discussed at my local EnCorp station when I paid for my gas (with my EnCorp credit card). More than once, I inquired, and was assured that I would receive a new credit card in the mail before the April 1st deadline. Unfortunately, that did not happen. April 1st came and went, without receiving a replacement card, or even an application for a new one. Apparently, I'm the only one that did not receive a replacement card. After realizing that I was without a gas credit card, after 27 years with one, I called a couple of your 1-800 numbers and I was advised that I would have to re-apply for a credit card with EnCorp via the NHBank. I requested an application and one was sent. It appears to be the same kind of application that someone fills out after walking in off the street. The fact that I had been a credit card-holder with EnCorp (and its predecessor Rose before that) for some 25 years in total, did not seem to matter to you, or your friends at the NHBank. It is hard to believe that companies are still doing business this way in the year 2005. Have you (or your colleagues at NHBank) ever heard of MVC (Most Valuable Customer)? Just in case you aren't familiar with this approach, the MVC is the customer that you already have (i.e. me). Normally, these are the customers you do not want to lose and try not to lose. After all, research has revealed that it will cost you six times as much to find a new customer as it does to keep an existing one (i.

Critical Evaluation Of An Emergency Plan Health Essay

In this essay, a critical rating of an exigency program is made. This is the generic exigency program of Holy Trinity School located in Bristol. This will be covered in Part A. In Part B, a brooding analysis of my experience as a participant in a table top exercising is made. It will besides analyze the effectivity of the exercising in comparing with other types of exercisings.Part AThere are a figure of ordinances that have been set out by the authorities to guarantee that the hazards of exigencies happening are mitigated and the authorities have besides met a figure of guidelines that organisations need to follow when they are outlining their exigency program for their organisation or topographic point. This essay will critically measure the exigency program that has been adopted by the Holy Trinity School, ( Bristol ) . Audit Commission Emergency Planning Self Assessment Tool and Preparing for Emergencies ( referenced in the ulterior portion of the assignement ) have been used as a footing of measuring the exigency programs. Critical remarks are highlighted in bold refelcting the appraisal of the emergecny program. Harmonizing to the Civil Duty Act stated in Emergency Preparedness ( 2005 ) there are three basic maps that all organisation must follow with. First, all organisations must guarantee that there are programs in topographic point to guarantee that exigency state of affairss are prevented. This includes taking preventative steps to guarantee that even if the exigency does occur so there are stairss in topographic point to guarantee that the exigency does non acquire out of manus and it can be handled by the organisation. Organizations must besides guarantee that all stairss are taken to seek and forestall the event from taking topographic point. From the position on the exigency program for Holy Trinity Primary School, instruction plays a really of import function in every person ‘s life and parents non merely set all their religion in schools in supplying this cognition to their childs but besides to safeguard their childs whilst making so in the premises of the school. This duty is taken attention of by the staff in charge in the schools, the governor and the other caputs of school. In the exigency program papers of Holy Trinity School, they have identified a figure of different hazards that can happen in the school and have taken preventative actions in order to guarantee that the chance of this hazards from happening are minimum, delight see APPENDIX 1 for more inside informations ( Holy Trinity Primary School, 2005 ) . Therefore their initial appraisal and bar for the hazards that may do exigencies are effectual and good documented. The 3rd map that the school must make is to guarantee that they maintain a program to guarantee that action is taken harmonizing to it in instance of an exigency. This will besides include in covering with the secondary impacts of the exigency. For illustration the school must hold a backup program in topographic point to guarantee that they can cover with the media, public, parents of the school. In Holy Trinity ‘s exigency program they have non included how they are traveling to cover with the parents, imperativeness, media and the populace if an exigency on a big graduated table does happen. The school must take action in order to amend their program to guarantee that they do hold a subdivision which inside informations how and who will manage the secondary impacts of the incident. The graduated table of the exigencies and their actions should besides be documented in the exigency action programs harmonizing to the ( Emergency Preparedness 2005 ) . This will assist those who are in the exigency direction squad to entree the hazards and act harmonizing to the graduated table of the hazard. Holy Trinity school has outlined the different types of hazards that the school is exposed to, for illustration they have dividend exigencies into two classs major and minor, but one of the drawbacks of this subdivision is that there is no item description on how to manage these two different state of affairss ( Holy Trinity Primary School, 2005 ) . This is necessary as those involved would necessitate to cognize what actions and stairss are needed to be carried out in instance of a major incident or in instance of an minor incident. Furthermore the exigency direction program should besides be Risk Driven, harmonizing to Blanchard and Lawrence ( 2007 ) have suggested that exig ency plans must be hazard driven which means that those involved in the twenty-four hours to twenty-four hours direction of hazards must utilize sound hazard direction techniques in order to guarantee that all the hazards are accurately identified, assessed, prioritized, mitigated and the right figure resources are attached to the peculiar hazard. Hazard directors should place all types of hazards which would include both adult male made and natural events that can happen. These appraisals should be made on the exposure of the factors that would play an of import function in doing the exigency. This has been good documented in the school ‘s exigency plan where they have outline all the factors that they think adult male and natural events that can present as an jeopardy and have mitigated these hazards separately, which is an effectual preventative measure. Another major rule of exigency planning is integrating. Harmonizing to Blanchard and Lawrence ( 2007 ) all the activities in incorporating the exigency should be integrated by all the member of the squad and the organisation so that persons at all degrees of the organisation know what their portion is when an exigency occurs. For illustration in the school ‘s state of affairs the wellness and safety section should organize with the exigency and medical squads and guarantee that they have regular plans that are in topographic point and are practiced sporadically to guarantee everyone knows what the program is in the clip of an exigency. This portion has been really good executed by the school ‘s exigency plan where they have a list of people who are involved in the hazard and exigency plan and each of their names and their duties are given besides their names ( Holy Trinity Primary School, 2005 ) . Flexibility is another of import characteristic of the exigency direction p rogram, therefore the exigency trough must happen advanced and flexible thoughts in work outing catastrophes and should guarantee that these methods comply with the standard authorization for wellness and safety. The directors need to be knowing is the Torahs, policies and processs and pull a figure of programs for different sort of exigency state of affairss. This will guarantee that the organisation is covered from all sides in instance of exigencies. Finally one of the last rules of exigency direction is to do certain that all those who are involved in the exigency direction squad are good qualified to manage assorted wellness and safety jeopardies. All persons must be given equal preparation sing different sort of state of affairss such as a fire or chemical jeopardy. The school has non provided any inside informations sing the preparation and cognition that the people involved within the squad have in order to manage assorted sorts of catastrophes ( Robert & A ; Andrew 2001 ) . It is indispensable that all the staff are trained and good equipped and hence each one will cognize which person has specialized in what sort of jeopardy. We shall now look into what are the existent elements of the exigency program and if Holy Trinity School complies with the elements that have been provided by the Cabinet office Emergency Preparedness program. Harmonizing to the Emergency Preparedness the chief elements of the exigency program are aims, information about the specific jeopardy, the existent execution program for the exigency, all the processs associating to the program, people and their undertakings, the designation of the legal facets at all the different phases of the jeopardy, topographic point where major of the exigencies will be handled and in conclusion all the contact inside informations of those who are involved in pull offing jeopardies in the organisation ( Robert & A ; Andrew 2001 ) . After critical review of Holy Trinity School ‘s exigency program it has been noticed that most of the elements laid down by the Cabinet office is present on their program but there are certain elements losing such as th e Stand down processs sing the incident. The school have besides failed to implement the preparation agenda of the staff in their exigency program even though this is non perfectly necessary, I would personally experience and it is expected that the direction should hold their preparation agenda in the program so that every person knows what their specialisation is sing to a peculiar jeopardy ( Emergency Preparedness 2005 ) . Now that the existent elements of the program have been scrutinized, the communicating degree of the school will now be evaluated in the event of an incident. Firstly it is of import to inform all the people within the school of the possible jeopardies and information on how to manage the state of affairs should besides be available. Within this context, the school fails to inform people within the school in covering with specific jeopardies. Even though the school does hold a hebdomadal fire dismay drill, they have non taken the clip to inform employees and pupils on how to really undertake specific jeopardies if they happen. This is a important portion of the exigency program and must be adopted in immediate affect in order to guarantee that those in the premises are self cognizant on how to manage a catastrophe ( School Emergencies 2005 ) . Second depending on the degree of the exigency different parts of the populace will be addressed. It is of import that when the exigency does happen a communicating officer must take charge of the communicating that takes topographic point between the organisation and the populace. It is of import that a interpreter of the organisation takes charge of informing the populace. Initial communicating must be between the exigency squads, victims, constabularies and the ambulance services in order to incorporate and curtail the harm caused by the incident ( School Emergencies 2005 ) . Close household should so be informed about the affair and they must be kept informed at a regular footing. The interpreter must be familiar with the legal facets of the state of affairs and should move in conformity before facing the media with statements to the populace ( cabinet office 2005:44 ) . In Holy Trinity school ‘s exigency plan the communicating officer has been identified and he is responsible for all communicating that takes topographic point between the school and the populace. In the concluding phase is the recovery subdivision of the exigency program. Harmonizing to which it is critical for the organisation to guarantee that there are stairss in topographic point so that after the event concern continuity can take topographic point. This should be done through the designation of the critical facets of the organisation and guarantee that these services are up and running every bit shortly as possible. In the instance of the school instruction the pupils is the critical component and hence all attempts must be made to guarantee that categories can get down every bit shortly as possible without endangering the safety of the staff and the pupils ( School Emergencies 2005 ) . Holy Trinity school has ignored this subdivision of the exigency program as there is no description of how the school ‘s is traveling to get by through the recovery from the catastrophe. It is indispensable for the school to place and be after their scheme as to how they are traveli ng to acquire the services to run every bit shortly as possible after an exigency has occurred. This program would assist accelerate the passage from the catastrophe to normalcy. To reason even though Holy Trinity School has a really brief exigency program they have described some of the critical subdivision of an exigency program but on the downside they have a figure of amendments to be made and a figure of subdivisions that need to be included in their exigency program. Most of their description about the exigency program has been really brief and short and they need to be more elaborative on each of the topics that have been outlined in their papers in order for everyone to acquire a clearer apprehension of the assorted elements such as the hazards, extenuation of hazards, engagement, communicating, execution of the program and eventually the recovery ( Emergency Preparedness 2005 ) . This will assist them to cut down the likeliness of an exigency from happening and will besides guarantee that even if it does it will be controlled.

Common Size Financial Statement Analysis Essay

When all the items of a financial statement are expressed on a common basis, it is known as a common-size financial statement. Common-sizing of balance sheet is done generally by expressing its all items as a percentage of its total assets or total equities. Similarly, income statement is common-sized when its all items are expressed as percentage of total sales. PROCEDURE OF COMMON SIZING In preparing common-size income statement, the following procedure is to be followed : †¢Total sales revenue or total revenue is taken as hundred. †¢Each item of cost or expenses is represented as a percentage of total revenue. †¢Profit or loss also shown as a percentage of revenue. Similarly, balance sheet is common-sized as follows : †¢Total of assets side or total of liability side is taken as hundred. †¢Each item of asset is expressed as percentage of total asset total of capital and liabilities. †¢Each item of the liability side is also expressed as a percentage of total assets or total of capital and liabilities. USEFULNESS OF COMMON-SIZE FINANCIAL STATEMENT ANALYSIS †¢Inter-firm comparison becomes more meaningful when financial statement of the firms under comparison is common-sized. †¢Common-size financial statement analysis is most suitable to evaluate the performance of a company over a period of time. †¢It is useful in understanding the relative importance of different sources of financing. †¢It helps the analyst to formulate hypothesis about the most efficient business model by means of effective inter-firm comparisons. †¢Common-size financial analysis can be used to compare a company’s financial data with industry norms or average. COMMON-SIZE FINANCIAL STATEMENT ANALYSIS When all the items of a financial statement are expressed on a common basis, it is known as a common-size financial statement. Common-sizing of balance sheet is done generally by expressing its all items as a percentage of its total assets or total equities. Similarly, income statement is common-sized when its all items are expressed as percentage of total sales. PROCEDURE OF COMMON SIZING In preparing common-size income statement, the following procedure is to be followed : †¢Total sales revenue or total revenue is taken as hundred. †¢Each item of cost or expenses is represented as a percentage of total revenue. †¢Profit or loss also shown as a percentage of revenue. Similarly, balance sheet is common-sized as follows : †¢Total of assets side or total of liability side is taken as hundred. †¢Each item of asset is expressed as percentage of total asset total of capital and liabilities. †¢Each item of the liability side is also expressed as a percentage of total assets or total of capital and liabilities. USEFULNESS OF COMMON-SIZE FINANCIAL STATEMENT ANALYSIS †¢Inter-firm comparison becomes more meaningful when financial statement of the firms under comparison is common-sized. †¢Common-size financial statement analysis is most suitable to evaluate the performance of a company over a period of time. †¢It is useful in understanding the relative importance of different sources of financing. †¢It helps the analyst to formulate hypothesis about the most efficient business model by means of effective inter-firm comparisons. †¢Common-size financial analysis can be used to compare a company’s financial data with industry norms or average.

Hydro One’s strategy Essay

1.What is Hydro One’s Strategy? Hydro One’s strategy is to semiannually interview all aspects of the company and evaluate what the biggest risks are to the company. They will rank those risks, and then develop ways to mitigate those risks. Those solutions will be evaluated on the amount of risk reduction per dollar. The most successful and efficient will be implemented for that year. The summary is handed to the Risk Department for finalization. 2.Why are they spending on the Bruce-Milton/Toronto line and the Smart Meters? They are spending on the Line and Smart Meters to increase customer satisfaction, conserve energy and resources, and to increase capacity to answer demand. 3.Putting yourself in the shoes of CEO Laura Formusa, what risks does Hydro One face? Risks faced are rising costs, lack of employees, uncertainty in government (upcoming election), safety issues, equipment failures, environment issues 4.Consider the elements of Hydro One’s ERM process. What are its strengths and weaknesses? Strengths: full involvement of every aspect of the business, large numbers are able to see things that others might not, highly scrutinizing of options to mitigate, efficient Weaknesses: Risk experts are not fully involved until risks have been established by others, options for mitigation not used may be the important ones, only management is involved (what about some lower level workers seeing issues?) 5.Should private sector companies embrace ERM in a way similar to Hydro One’s approach? I don’t think it would hurt. It’s full enterprise brainstorming. Some people may think of things risk experts maybe didn’t see. If it helps save money, increase customer satisfaction, and mitigates risk- it is probably worth it. 6.What recommendations would you make to CEO Laura Formusa about the ERM process? I would involve more little people. They may see something that the managers don’t. Get the Risk people involved earlier to help establish options faster.

An essayist writing skills Essay

‘Education matters’; the academic distinction as seen within the essayist is the peak of personal pride and the prime of the essayist. This is the backdrop of his imagery skill and panache as he seeks to make the issue figurative and argumentative and in his situation hypothetical. Within the context, he redefines the role of education with the general public. This is his onset to express his insight about what the general public thinks about situations that reflect on those it knows. â€Å"BOY. Drop out of school and that’s what they’ll call you the rest of your life. ‘Drop out’ is figurative and intrinsically variable. It is an expression of discontent towards a situation and the person in the situation. It is a moral insight and one that the essayist seeks to use to make a case against his distinguished position as a disadvantaged worker in a workplace which is far much below his qualifications. ‘Drop out’ is what offsets his passion to describe, discuss and put forward his case. It is what could make you a scorn yet even without the valuable education you are the same match to the drop out. Today I saw them saying something else’ is a passionate and morose appeal to his pride gained from the value of education to make him recognizable. He is now a minnow and below the centre of social repute and distinctiveness of an individual. Within these profound contexts within the essayist situation analysis and his insights about the repercussions of manoeuvres to attain academic distinction yet plunge into a sea of misrecognition by being compared and working as one of those detested and referred as public scorns for their minimal academic capacity is insulting and confusing. To him, it is ailing his conscience. They were untrue in part; it turns out that you’ll get called â€Å"boy† if you do work that others don’t respect even if you have a Ph. D. It isn’t education that counts, but the job in which you land. This is his perspective, to expound on the uselessness of education comparatively to his situation analysis. Here we see a subtle cry and his way of comparing his fate. It is an emotional and socially perceptive ideology. Emotional, since he is worried that he learned and hoped to supersede social implications and join the league of the learned employed who influence and are the pride of the society. Yet he is now among the least recognized and looked down on. ‘It turns out that you’ll get called â€Å"boy† if you do work that others don’t respect even if you have a PhD’ This is his point on this perspective, he is learned and qualified yet he works as a lemon cutter and he is not even recognized at the workplace let alone by the barmaid. This point showcases the writers wit and it’s within this context we decipher the judicious self- exposure of the writer’s own character. He is objective and determined a listener and an analytical person. â€Å"Are you the boy who cuts the lemons? This is where we discover he is frustrated and feels insulted by circumstances. He is grappling with reality. His point explains the discontentment of the protagonist about his career and the relevancy to his assertion about education being important and suddenly the realization that it is not on some circumstances† I’m the man who does’ It is his acceptance of his fate and an expression of conformity to the circumstances that he is now pitted in. He finds no discourse in segregating his position due to his education background hence accepts his fate and position as a social perceptiveness. He is no longer focussed on making his moral authority within the academic faculties to spell out his elite nature as farcified by the billboard impression. â€Å"Are you the boy who cuts the lemons? I’m the man who does’ is an expression of his seeking to make some points clear within the workplace. It is a coupled methodology of making a case clear, emotive and correlative to his perspective. This is imagery and metaphoric distinctiveness. His workmates don’t even recognize him as an integral part of the workplace. The name boy is contentious and he seeks to address the problem of misrecognition by creating a scenario that imparts his distinctiveness which within the workplace is not recognizable. The workmates are oblivious of his qualifications. Here he seeks to make us identify with his vast knowledge which so far he deems useless. In his two expressions which seek to vilify his potential, he mentions that the maid didn’t realize is reply that ‘he is the man who does it, not the boy who does it’ He is making it clear that he is qualified to be in a better and more professional position. Secondly his reflections ‘They assumed that some people just won’t learn respect for others, so you should adapt yourself to them. Don’t try to change them. Get the right job and they won’t call you boy any more. They’ll save it for the next man. It isn’t just people like this one waitress who learn slowly, if at all. We see lamentations here. He is metaphoric ‘that some people just won’t learn respect for others, so you should adapt yourself to them’ and figurative in context Get the right job and they won’t call you boy any more’. Auspiciously he is figurative in seeking to identify and correlate with the college scenario of the ‘wombats’ and metaphorical as he seeks to put in place the generalization of excellence and academic capacity as a triviality within workplace on a situation in which, the protagonist is doing the same thing with those without any distinctive capacity so as to make ends meet. He is emphatic, lamentative and perspective as he seeks to make his lingering acrimonious reservation to the degradation of his moral position though he has an invariable better and dignified capacity than what he seems to view as his detractor within the workplace. Certainly I won’t forget being called a boy today’ The essayist is using word play to make clear a case of emotions he felt when he was undermined and that he made emphatic efforts to make the scenario change to his favour to no avail. On the basis of dialogue, the writer is seen to converse with the waitress who seems to be merely up to no positive perspectives in the conversation. It is in this conversation the writer denounces the waitress and makes the issue of recognition within workplace contentious. This is as seen in this conversation with the waitress and the cook Dana â€Å"Are you the boy who cuts the lemons? † I’m the man who does, â€Å"I replied. â€Å"Well, there are none cut. † There wasn’t even a hint that she heard my point. Dana, who has cooked here for twelve years or so, heard that exchange,. â€Å"It’s no use, Jack,† he said when she was gone. â€Å"If she doesn’t know now, she never will. † Imagery is the integral in his prose and his title ‘from man to boy’ is indicative of his perspective to use imagery. He has a varying penchant for long figurative and satirical sentences to make clear some of his sentiments. This is seen as he sums up his forlorn though deciphered from the waitress looking down on him situation. ‘It didn’t take much persuasion to get the name dropped. Today there are few students who remember it at all. But I imagine the cleaning women remember it well. Certainly I won’t forget being called a boy today. ’ He is coupling exposition and dialogue while at the same time making an inclusion of ethos to actualize his point.

Solve the questions Essay Example | Topics and Well Written Essays - 250 words - 1

Solve the questions - Essay Example Their aim is to dispose the toxic materials easily as they gain profits. According to the video, only this type of obsolescence is excellent in throwing 99% of the industrial toxic materials (Leonard). Perceived obsolescence is whereby a company makes stuff looks new and attractive. They do this through advertising. They come up with certain advertising strategies making the products look more fashionable compared to the current ones. 3. Personally, I think the two types of obsolescence are true and real. There are certain products available in the markets that are not needed, in any way, due to their low quality and price. This may probe a question on how such products were acquired. Therefore, I believe that such products are as a result of planned obsolescence. Some popular products that look appealing to the eye due to constant advertisement are not always satisfactory or good during consumption (Leonard). This is a similar case to the mentioned golden arrow. It looks nice but can easily affect the life of a person or kill. 4. The solution to this is by having a real government that is responsible and concerned about the citizens’ lives. From here, we can move on by throwing all the disposals away to ensure that nothing is destroyed. Finally, we will put the system of production, extraction, consumption and distribution together, in order to form a continuous or constant circulation system. From the system, we’ll get equity, sustainability, zero waste and closed loop of

International criminal law Essay Example | Topics and Well Written Essays - 2000 words

International criminal law - Essay Example urder or conspiracy to kill members of a particular group with the aim of eradicating that group in totality.1 For genocide to qualify as a crime it must have two elements namely; the physical element and the mental component. The physical component involves committing five acts that are stipulates in Article two of the Convention that include; forcibly transferring children of a particular group to another one, killing members of a certain group, imposing measures or rather sanctions that are of the intent of hindering births within a particular group and causing mental and bodily torture to members of a group. The mental element is primarily based on the intent to destroy partly or in whole a religious, national, ethnic or racial setting. 2 In order for a crime to be regarded as genocide, it has to satisfy the provision of the two elements to make the perpetrators culpable under the internal criminal law. Both factors are crucial in forming the premise of genocide as a crime since none of them is independent, and thus they have to be satisfied to substantiate the crime. 3 Article three of the Genocide Convention outlines five distinct acts that are punishable in the context of the crime of genocide. These acts are as follows; complicating in genocide, attempt to commit genocide, genocide, direct and public incitement to commit genocide. When the actions outlined in this article are combined with the actual acts described in Article two of the Convention the result is the crime of genocide. Under the Convention of Genocide, the law protects four particular groups whose execution should amount to genocide. A religious group involves one whose members share common religious practices and beliefs. An ethnic group is that whose members can be identified by a common language or any other cultural identities. A racial group is primarily people who can be defined by standard physical characteristics for instance; skin colour. A national group is composed of individuals

WRITTEN PROPOSAL Annotated Bibliography Example | Topics and Well Written Essays - 500 words

WRITTEN PROPOSAL - Annotated Bibliography Example Studies that have reports about exercise’s healing qualities is slowly gaining popularity as well as a way to delay aging and increase longevity. With regard to benefits of exercise to mental health, one of the most compelling discussion is made by Deslandes and Schuch who proposed that the benefits of exercise particularly aerobic and strength training â€Å"contribute to improve cognitive function, especially the executive function†. In the same study, it also reported that exercise reduces depressive symptoms through the â€Å"occurrence of redundant neurobiological pathways with the increase of neurotrophins due to exercise†. Interestingly, Dunn and Jewel, even contend that physical exercise could even be a cure to mental disorder. Their study also reported that exercise can change an indivdiual’s outlook in life to become optimistic that can contribute to one’s health and well-being (Dunn and Jewel 204). Other studies supported this report that physical exercise could reduce and resist anxiety. It prescribed long term exercise however to promote mental wellness that is resistant to anxiety (Strickland and Smith). Interestingly, it seems that exercise could also make one intelligent because according to Brow et al’s study, physical exercise can help â€Å"maintain superior cognitive functioning as well as modify the risk of cognitive decline, AD and dementia† (Brown et al 872). Other benefits of exercise was stated by Raj et al, where he reported that physical exercise make people avoid unwholesome lifestyle such as smoking and drinking. In the same study, Raj et al contended that exercise does not only make people healthy but also increases their philanthropic tendency (Raj 1191). Of course we can deduce that given the benefits of exercise of having a healthy body that is resistant to diseases, that we would live long and slow aging (CBN News). Quoting Brian Kinney assertion that â€Å"the harder you exercise, the longer you live†

Workplace Law Assignment Example | Topics and Well Written Essays - 1000 words

Workplace Law - Assignment Example Both parties have duties and rights under a common law agreement. In the case at hand, the employer first took Jane into service without any written documents. The only contract that existed between Jane and TMMS was based on a verbal discussion between the owner and Jane. However following the reorientation of the business, the owner decided to introduce individual contracts that applied to each employee in a â€Å"take it or leave it† situation. 1Though the intent of the owner seems to have been to outsource the functions of the employees to them but in offering a â€Å"take it or leave it† contractual agreement, the owner has initiated the AWA (Australian Workplace Agreement) laws. Moreover in case that a dispute arises between an employer and an employee in a situation where no written contracts are available, the common law of Australia overrides any derogatory treatment condition already agreed upon. The same principle applies equally well to written contracts and even if employer and employee agree to terms that are derogatory to either party, the resolution of a dispute would be carried out according to Australian common law2. Hence it can be clearly stated that the current situation where Jane and TMMS’s owner Sam were in a contractual relationship, the creation of a dispute would be governed by Australian common law especially if the terms are derogatory to either party. ... e to one session following the assembly, Sam provided his employees with a â€Å"take it or leave it† contract that reduced the flexibility of employees by a significant margin. Being forced into a hard bargain, Jane accepted the contract and began working as usual. Around a month ago, Jane was crushed by a car that rolled over her as she was working on it. The extent of the injuries meant that Jane was effectively unable to work for the next six months and would be unable to continue this career line after recovery. Sensing that Jane was unfit for work anymore, Sam immediately terminated the individual contract. 3. Relevant Common Law Sections The â€Å"take it or leave it† style of agreements between employers and employees came into being following the passage of the WRA (Workplace Relations Act) of 19963. Under this set of laws the employee and the employer could enter into an individual contract that could override state and federal employment laws as long as both parties agreed to it4. Any contracts raised under the AWA only had to meet only the most minimal of all requirements under the Australian Fair Pay and Conditions Standard. The agreements drafted in this manner need not include any dispute resolution procedures but were not allowed to include any prohibited content5. Within the current case too, there are no specific dispute resolution procedures outlined. However the AWAs were highly controversial because they severely impinged worker’s rights and the ability to bargain collectively 6 7. Based on this and opposition from various quarters, the Workplace Relations Act of 1996 was curtailed in its influence with the passage of the Fair Work Act of 2009 8. Under this new act any new kinds of AWAs were banned from being put into place. Within the context of

Chinas increasing presence in sub-Saharan Africa Literature review

Chinas increasing presence in sub-Saharan Africa - Literature review Example Kaplinsky, McCormick, and Morris (2007, p.3) note that China is one of the fastest growing economies in the world. The speedy development has particularly been experienced over the last few decades. The growth has been attributed to the economic restricting coupled with improved efficiency (Adisu, Sharkey, and Okoroafo 2010). Data shows that China was the third largest economy in the world in 2004, but at the same time ranked 129th in terms of per capita because it is the most populous country in the world with over a billion people according to the World Development Indicators (Bloomberg 2010). The Central bank of China projected that the economy of the country was to grow by 9.2% in 2006 (Trofimov 2007). However, as at the second quarter of 2006, the Chinese economy had grown by 11.3%, which was the highest in the world in 2006 according to De Lorenzo (2007). The growth in Chinese economy is also attributed to its active role in the global economy, particularly in Sub-Saharan countries where China has invested heavily over the last few decades. As at 2006, the Chinese economy was projected to overtake the U.K. and become the fourth largest in the world. China obtains more than 28% of its gas and oil from sub-Saharan Africa, which among the highest inn the world according to Ajakaiye (2006, p.11-13). Sautman and Hairong (2007, p.16-18) note that the growth of trade between China and Sub-Saharan Africa (SSA) has improved significantly over the last few decades. In this regard, the data available shows that in 2003, the transaction between China and SAA was valued at $18.5 billion, which was a significant improvement in comparison to the 2002, which registered $12.39 billion. (Swartz and Hall 2010). Presently China ranks among the top trading partners with SSA with Gabon being the second largest client after the U.S. Some of the SSA where Chinese investments are highly noticeable includes Kenya, Benin, Nigeria, Angola, South Africa, and Tanzania, Algeria and South Africa just to name but a few (Taylor 2006, P. 937-939). The Chinese companies, particularly the Building and Public Works (BPW) are competing actively against other companies in Africa (Muekalia 2004). This is evident from the Chinese increase in infrastructural projects, a field that many experts say China has high expe rtise as noted by Zafar (2007). China’s motives for its presence in Africa Oil deposits are arguably one of the reasons why China has had a lot of interest in investing in SSA. Kaplinsky, McCormick and Morris (2007, p.14) reveal that the government of China has all a long been very anxious regarding the country’s energy dependency. For instance, Kaplinsky, McCormick and Morris (2007) note that China was the eighth leading oil importer in 2000 and rose to fourth in 2006. China’s oil import was projected to increase to the extent that it was likely to overtake countries like Japan and Japan by 2010 (Fine, and Jomo 2005, p.76). ORAM (2005) cites that the dependency on oil imports present a major challenge to the international duty china intends to undertake. A report shows that Indonesia, Iran, and Oman, for a long time, have been the principle suppliers of oil to China (Anshan 2007, P.70). However, some of the oil producing countries that China has depended on is undergoing depletion such as the Indonesian oil reserves. Further, the U.S. has been able to consolidate its control over Middle East Oil except Iran since its intervention in Iraq (Wang and Bio-Tchane 2008). In addition, the oil deposits in

Ancient Egypt Annotated Bibliography Example | Topics and Well Written Essays - 500 words

Ancient Egypt - Annotated Bibliography Example Being a professor at American University in Cairo, having published many works, and studied at Bryn Mawr College for Bachelor in Egyptology and Archeology, University of Cambridge for her Masters and PHD in Egyptology and Museum studies make her a credible expert on this topic. There are no scholarly sources cited in the article but the author makes an allusion of scholars work stating â€Å"scholars believe the valley had from about I million to 4 million people† (â€Å"Ancient Egypt, Par. 5). The author’s thesis in the article is that Ancient Egypt was the â€Å"birthplace of one of the world’s first civilizations (â€Å"Ancient Egypt, Par. 5†). The author believes that one of the world’s first civilizations began 5,000 years ago along   the River Nile and lasted for over 2,000 years making it the longest lasting civilization ever. The author uses three main points as a measure of backing up her thesis on Ancient Egypt being the earliest civilizations in history. These three points are â€Å"Ancient Egypt created the worlds first national government, basic forms of arithmetic and a 365-day calendar† (â€Å"Ancient Egypt, Par. 2†). To back the above main points the author uses other illustrations to strengthen the thesis including the creation of a form of picture writing known as hieroglyphics, invention papyrus a writing material, development of religion on life after death, and the building of great cities from which arose skilled doctors, architects, painters, sculptors, doctors, and engineers. The author uses the main points to strengthen the thesis through writing on the history and life of Ancient Egypt. The author writes about   the start of civilization when King Menes United Lower and Upper Egypt around 3100 B.C. forming the world’s first government. King Menes also made Memphis, present day Cairo, as the capital of Egypt depict the earliest national government backing the main thesis in the article. The author uses the

How anomalous was the War on Terror in the context of US foreign Essay

How anomalous was the War on Terror in the context of US foreign policy since 1900 - Essay Example In counter attacking terror, most of the innocent human beings get affected in a country where terror groups are suspected to be residing. For a country to act in this manner, a statute modification is established by the legislature. The government in charge mostly proposes the adjustments. The country then looks for the support from the international community especially from the countries that could be experiencing the same nature of threats. The support ensures that the country does not get accused by the United Nations for infringing the rights of people from countries where terror groups are suspected to have a resident. One of the countries that have been on the limelight in formulating an ambiguous law in the fight against terrorism is the United States of America. The United States of America became a major attack target of international terror groups. Before landing in the country, terrorists actively invaded the USA diplomatic centres in many parts of the globe. The embassies in Kenya and Tanzania were attacked in 1998, and dozens of people were killed (Smith, 2008). In the month of September 11th, 2001, the United States of America was fell in the hands of terrorism. The attack of the World Trade Centre became the most historical terrorist activity in the country. The aftermath of the invasion led to hundred of fatalities of the country’s residents. The terrorist activity that is famously recalled as the September 11 occurred during the era of George W. Bush. After the harmful event, Bush administration strategized on the means to revenge the activity. The creation of the National Security Strategy was one of the developments in the constitution amendment that was steered by the president. The strategies that are famously abbreviated as the NSS challenges the foreign policies of the world’s powerful nation (Bush, 2002). Since 1900, the United States foreign policy is based on equality and democracy, as well